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4 years ago

Milwaukee Police website earns “Internet’s highest honor”

 Congratulations to our partners at Cramer-Krasselt on a big win for the Milwaukee Police website design!

You may recall in 2012, the Milwaukee Police Department, in an ongoing pro-bono partnership with Cramer-Krasselt, unveiled MilwaukeePo…liceNews.com. Or as we call it, “The Source.” That website, created by a team at C-K, was honored Tuesday night in New York City with a 2013 Webby Award for Best Government Website.

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, this year’s Webbys received over 11,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).

“The Source” was a major evolution of the department’s web presence and the first of its kind website for a law enforcement agency.

It established a new standard for real-time communication and transparency between the police and the community. MilwaukeePoliceNews.com offers full-context news, straight from the source, uploaded by the MPD Public Relations team via an easy-to-use interface.

“We can’t create safe, sustainable neighborhoods without the support and involvement of Milwaukee,” said Edward A. Flynn, Milwaukee Police Chief. “The Source gives us a direct communications channel to engage, empower and inform citizens in our efforts to create a safer and more secure city.”

The website is centered around “The Source,” with headlines covering everything from particularly note-worthy statistics to breaking news. The site also includes a live stream of current crime rates, profiles on outstanding officers and fallen heroes, and a list of the department’s most wanted.

“We got involved because an effective police force makes this city a better place to work, play and do business. C-K is all in favor of supporting efforts to create a safer and better community,” said Betsy Brown, Executive Vice President/General Manager of C-K/Milwaukee. “We hope this tool can play a role in preventing crime by using the power of social media to open channels of communication between the MPD and citizens it serves. We think it’s a digital manifestation of the Chief’s goal of partnering with the community to create safe, sustainable neighborhoods.”

C-K Milwaukee SVP/Executive Creative Director Chris Jacobs added: “Truth is, 99% of government websites are no pleasure to visit or navigate, with key information scattered or buried. But Chief Flynn gave us a rare opportunity: the chance to turn bureaucracy into a thing of beauty. The user experience is easy and graceful. The photography is bold and engaging—in fact, we even leveraged 3D photography to create a parallax effect which provides depth and movement to the images as you change from screen to screen. In the end, we created a government social website that doesn’t feel anything like a government social website.”

Check out webbyawards.com to read more and see all the winners.

 
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